From sensors in workout gear that monitor sweating while you run at the gym, to underwear that aims to detect cancer cells, the contents of our wardrobes have been quietly undergoing a revolution.
Over the past decade, there has been a rise in the number of ways that technology is being incorporated into items of our clothing.
Trials of smart clothes that can repel insects and mask nasty odours such as cigarette smoke have proved successful and are already being marketed.
Last year, a design student at Cornell University designed a garment that can prevent colds and flu and, crucially, never needs washing.
While, Textronics, a Delaware-based company, has developed a sports bra which monitors the heart rate and motion of runners. The company has patented stretchy textile electrodes that can be incorporated into the garments.
We can expect to see, in the not-too-distant future, fabrics that have in-built cooling, deodorant, moisturizer and even vitamins, experts say.