New York, NY (PRWEB) May 7, 2008 – Moi-Meme Attire, the women’s custom apparel business, recently announced the launch of its Spring/Summer 2008 Collection which features new styles specifically designed to flatter the petite woman.
With a limited number of contemporary ready-to-wear brands designing for the unique body proportions of the petite customer, the best option for petite women may be custom tailoring. Moi-Meme has been introducing new styles designed with the contemporary petite professional woman in mind and has expanded its website to include specific recommendations for petites (www.moi-meme.com/PerfectFit-petite.html). “We have witnessed a surge in petite customers since the new collection was announced,” observes founder and chief executive officer, Dawn Verbrigghe.
The fashion industry defines petites as women who are 5’4″ and shorter. According to the U.S. Census, 60% of American women fall into the petite category. Despite this, there remains a shortage of contemporary fashion options for the petite woman. Department stores continue to scale back their petite departments as petite shoppers prefer to buy off the more fashion-forward contemporary racks and pay extra for alterations.
Ms. Verbrigghe founded Moi-Meme to address the need for stylish, office-appropriate apparel that would fit and flatter women of all body types, from petite to tall and slim to full-figured. The company introduced its inaugural collection of affordably priced cashmere-wool basics in 2007; they quickly became wardrobe staples for professionals and executives seeking pants of the right length, jackets that button properly across the chest, luxurious fabrics and heaps of personal attention.
Through the company’s personal tailoring service, a Moi-Meme Style Consultant takes a comprehensive set of 20 body measurements, five garment measurements and a handful of photographs. She then assists the customer in selecting a style, fabric and lining color, taking into consideration the woman’s unique body shape, work environment and professional goals. Each custom garment is individually tailored and ready within four weeks. www.moi-meme.com
