Figure to reach 50 per cent in five years, says Capgemini
The report also foresees strong online growth for the rest of 2008, driven primarily by rising fuel costs, falling disposable incomes, a desire to achieve sustainability in the supply chain and smarter consumer shopping habits.
E-commerce in 2008 has followed similar seasonal trends to previous years. Growth in online sales fell by 16.5 per cent in January, picked up in the spring and declined again towards the summer.
However, the negative five per cent dip in growth for June is significantly more pronounced than in 2007, suggesting that online spending is not entirely impervious to the current economic woes.
“Online retail is not immune to the credit crunch, but it is showing greater resilience than the high street,” said Mike Petevinos, head of retail consulting at Capgemini UK.
