Only a few weeks before its demise, Lehman Brothers Holdings Inc. led a third round of funding for myShape, an online store that helps women find clothes that fit their exact dimensions. The company’s venture branch committed to the contribution in August before filing for bankruptcy in mid-September.
The next year will be key for the apparel site to keep an edge over its competition. Right now, myShape users enter their measurements into the website, and are then presented with clothing options that would fit and look best. Similar site Zafu Inc. uses an algorithm to suggest flattering clothing patterns for users’ body types, and several companies like Intellifit Corp. have developed body-scanning technologies that can produce custom-fitted clothing patterns.
