When Samantha Meiler shops for her son, she has a very specific look in mind: designer jeans, velour track suits, L.A.M.B. sneakers, a sporty-urban vibe.
“My son’s style is very Kingston,” she says, referring to Gwen Stefani and Gavin Rossdale’s boy. “I make no qualms about it. I see pictures of Kingston and I say, ‘I want that outfit for my son.’”
Of course, little Rossdale is still a toddler, and Meiler’s son is just 21 months old. But they’re part of a growing set of pint-sized fashion plates, wearing shrunken-down versions of trendy adult clothes.
In the past few years, the obsession with dressing little kids like Dogtown skaters, Malibu moms and even Upper East Side socialites has hit a new, Suri-high level.
Category Children's Clothing | 0 Comments »COLUMBUS, Ohio (AP) – Tween Brands’ announcement yesterday that its president is leaving is another high-level departure by the girls’ specialty retailer — which has struggled in recent quarters with slowing clothing sales.
Tween Brands sells apparel for girls ages seven to 14 under the Limited Too and Justice names. The New Albany-based company says Kenneth Stevens will step down on June 27th.
Limited Too President Jill Dean left in March, and Tween Brands chief financial officer Paul Carbone resigned in February.
Tween Brands shares fell $1.47, or 7.7%, today to $17.58.
RBC Capital Markets analyst Howard Tubin says Stevens’ departure is a loss for the company and is likely related to the recent hiring of a new chief financial officer, as well as last week’s release of first quarter results.
On the Net:
Tween Brands Inc.: http://www.tweenbrands.com/
Category Children's Clothing | 0 Comments »By Sandra Barrera, Daily Breeze Staff Writer
On a recent morning in Los Angeles, more than a dozen pint-size models sashay down the runway at Social Hollywood for a modest audience attending the preview to Baby Celebration L.A.’s “Sweet Petite Fashion Treats” show.
The ruffled diaper covers, plaid roll-up pants and splashy tutus elicit their shares of “oohs” and “aahs.”
But when a 4-year-old girl with pompom pigtails emerges from backstage gripping in one hand a swirling lollipop and wearing a jaw-dropping whimsical outfit – described by its designer, Denise Love, as “a cross between ‘Sweeney Todd’ and circus ringmaster” the reality of it all sets in.
Haute couture for the sandbox set has arrived.
From Cookie magazine to last weekend’s cq premier baby expo, the spotlight has been shining on this growing niche in recent years. The trend is part of what the Boston Consulting Group roughly estimates is a $45 billion-a-year upscale baby market being driven by financially secure parents.
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