Kenneth Cole is the first to admit he has a bit of a language problem.
“I need to distort not just leather and fabric, but also words,” he said. “It’s a disorder I have.”
The pun-loving fashion designer has raised plenty of eyebrows with advertising copy that ranges from the provocative and the political to the lighthearted and cutesy.
Browse his online store and you can buy a T-shirt that reads “In war is it who’s right, or who’s left?” A canvas tote bag says, “Use me again and again and again … (I’m used to it).”
Should you purchase either product, you’re assured that all your money will go to Cole’s “Awearness Fund,” an initiative designed to draw attention to social issues like homelessness and AIDS.
To that end, Cole has just released a new book called “Awearness: Inspiring Stories About How to Make a Difference” (DK Adult). It’s a collection of essays from influential types intended to encourage readers to get involved in service and volunteerism in their communities. 
Watch Cole talk about ‘Awearness’ ยป
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