EBay Inc. is cutting the fees U.S. sellers on its site pay for fixed-price items, in one of the company’s boldest moves this year to boost merchandise for sale, lure new buyers and take on competitors.
Total sellers’ fees will decrease in most cases under eBay’s plan to improve the balance between buyers and sellers on the world’s largest online auction site, and thereby reduce customer defections to rivals such as Amazon.com Inc.
“I’d say this is the most fundamental change we’ve made, ever, to the marketplace,” Lorrie Norrington, president of eBay marketplace operations, told Reuters. “It’s a huge shift from where we’ve been.”
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